This is not a sit-and-listen event.

You'll be learning, building and doing, all in the same room, with other Mastermind ladies who are running the same kind of business you are. Every session leads directly into reflection and real work, so by the time you leave on Saturday you'll have clarity, commitments and a plan that didn't exist when you walked in Friday morning.

We're covering the five things that actually move the needle in your marketing: your Website, SEO, GEO (how AI tools like ChatGPT & Claude find you), Social Media, and Claude itself, the AI tool you already have access to & aren't using nearly enough.

This content is brand new. You're the first ones to see it.

Yes! Please do.

You'll have opportunities to ask questions during every session, get support during labs, and participate in our open Q&A at the end of each day.

This is meant to feel like working alongside a friend, not sitting through a lecture. No question is too basic & nothing is off the table.

By the end of the weekend, you'll have:

→ A homepage that passes the 5-Second Test, with a headline that actually says what you do

→ Your SEO settings updated, so the right people can actually find you in a search

→ A GEO game plan: your Google Business Profile optimized & a real system for getting reviews

→ A content plan built on the PEACE framework, with your first post already written

→ A repurposing & prompting system for using Claude on your own content, without it sounding like a robot wrote it

→ B-roll footage in hand, ready to pair with the captions you just wrote

→ Your own 30-Day Commitment, the one thing you're doing first when you get home

The goal isn't just learning it, it's leaving with it already built.

Blue Flamingo Resort

3820 N Roosevelt Blvd, Key West, FL 33040

When you arrive, ask the front desk for directions to the Conch Republic Meeting Room, or follow the signage, we'll have it marked.

If you're using rideshare, the hotel is easy to find on Google Maps and Uber/Lyft.

We'll be meeting in the Conch Republic Meeting Room. Doors open at 8:00 AM each day, and we start right at 8:30. Arrive a few minutes early so you can get settled & say hi before we dive in.

• Day 1: 8:30 AM – Approx 5:30 PM
• Day 2: 8:30 AM – Approx 5:30 PM

Doors will open each day at 8:00.

Arrive a few minutes early to get settled.

We wrap each day with an open Q&A, so end times may vary slightly.

Blue Flamingo Resort doesn't offer a complimentary breakfast, so plan to grab something on your own before you head in. We'll drop a few nearby recommendations in the Slack channel closer to the event.

They do have restaurants and coffee at the Resort.

Yes! Lunch is provided both Friday & Saturday, salad & protein with dessert & drinks. Gluten-free options are available both days.

→ Platinum ticket holders: Group dinner out with Stephanie on Thursday night

→ Platinum & Gold ticket holders: Group dinner out with Stephanie on Friday night

Restaurant, time, and meeting point details will be confirmed closer to the event.

Before You Head to Key West: Your CEO Weekend Prep List

This weekend is all about leaving with your marketing DONE, not with another to-do list. The more you bring with you, the more we can actually build together in the room.

Get your logins sorted

• Make sure you can log into your website (WordPress, Squarespace, Wix, Showit, etc). Test it before you leave home, not Friday morning.
• Not sure what platform your site is on? Scroll to the bottom of your homepage and look for a "powered by" logo, or check your last invoice from whoever built it.
• If you're on WordPress, confirm you have Yoast or RankMath installed, or know who can give you access.
• Log into your Instagram, Facebook and/or LinkedIn on your laptop and phone so you're not hunting for passwords.
• Search your business name on Google and see if your Google Business Profile shows up. If you have one, make sure you can log in. If you don't, that's okay, we'll set it up together.
• Download Claude (or ChatGPT) on your phone and create a login before you arrive.

Gather your clients' words

• Pull together a few recent testimonials or reviews (written or screenshots).
• Save real client emails, DMs or call recordings where they described their problem in their own words.
• Start a notes doc with any client quotes you remember off the top of your head. Rough is totally fine.
• Text or ask 2 to 3 clients this one question: "How would you have searched for what I do, before you found me?" Their answers are gold for our SEO session.
• Grab your direct Google review link so it's ready when we write your review request.

Do a little homework on your own site

• Screenshot your homepage and About page as they look right now (or copy the text into a note). That's your safety net if you want to go back.
• Think about who you serve most. You don't need it perfectly worded, just come with a clear picture of the client you'd love more of.
• Find one Facebook group, LinkedIn thread or online space where your ideal clients actually hang out. We'll use it for a live exercise.

Pack these

• Laptop and charger
• Phone and charger (with plenty of free storage for video)
• An open mind about editing your own website. You do NOT need a developer for anything we're doing.

What to wear (yes, we'll be filming!)

We'll be capturing b-roll footage all weekend, so you'll go home with real video of YOU to use in your content. And here's the thing, your clients don't want the polished, headshot version of you. They want to see the woman they'd actually be working with on a Tuesday afternoon.

So dress like your everyday self. Your favorite comfy top, your go-to jeans, the cardigan you always reach for, whatever you'd wear on a normal client day. No need for a blowout, a full face of makeup or a brand new outfit. If you have a favorite mug, notebook or planner you use every day, toss it in your bag too. Those little real-life details make your footage feel like you.

Your workbook is available for download below.

Download Here

You have two options:

→  Print it ahead of time and bring a physical copy

→  Download it to your laptop or tablet and use it digitally

Either works great. 

Required:

→  Laptop: Fully charged and ready to go

→  Charger: Bring yours to be safe. The room has outlets)

Recommended:

→  Workbook: Downloaded, printed, or open on your device (see below)

→ Layers: the meeting room can run cool even with the Key West heat outside

Optional but helpful:

→ Business cards for connecting with other besties in the room

Come comfortable and come as yourself.

Think: casual but put together, something you can sit and work in for several hours. Most besties show up in jeans, leggings, or comfortable business casual.

Layers are highly recommended. Hotel meeting rooms can be unpredictable with temperature, and we want you focused on learning, not freezing or overheating.

New for this weekend

We'll be capturing b-roll footage all weekend, so you'll go home with real video of YOU to use in your content. And here's the thing, your clients don't want the polished, headshot version of you. They want to see the woman they'd actually be working with on a Tuesday afternoon.

So dress like your everyday self. Your favorite comfy top, your go-to jeans, the cardigan you always reach for, whatever you'd wear on a normal client day. No need for a blowout, a full face of makeup or a brand new outfit. If you have a favorite mug, notebook or planner you use every day, toss it in your bag too. Those little real-life details make your footage feel like you.